AI Fashion & Beauty

THE WOMEN WHO HAD NEVER BEEN TO PARIS BEGAN IN APRIL 2023, DURING THE EARLY DAYS OF MIDJOURNEY, AS AN EXPERIMENTAL FASHION EDITORIAL CREATED AT A MOMENT WHEN GENERATIVE IMAGERY WAS STILL LARGELY ABSENT FROM THE VISUAL LANGUAGE OF FASHION.

THE SERIES HAS CONTINUED TO EVOLVE OVER TIME, IMAGINING WOMEN WHO HAD NEVER EXISTED — CHARACTERS SHAPED ENTIRELY THROUGH IMAGE, STYLING AND ATMOSPHERE RATHER THAN BIOGRAPHY.

WHAT BEGAN AS AN EXPERIMENT BECAME AN ONGOING EXPLORATION OF GENERATIVE FASHION IMAGERY, DEVELOPED BEFORE THIS LANGUAGE BECAME WIDESPREAD ACROSS THE INDUSTRY.

THE PROJECT REMAINS VISUALLY RELEVANT TODAY — A TESTAMENT TO AN APPROACH DRIVEN LESS BY NOVELTY THAN BY DIRECTION, TASTE AND IMAGE-MAKING.

THEY WERE NEVER REAL. AND HAD NEVER BEEN TO PARIS. NOW THEY EXIST. NOW THEY'VE BEEN.

MAKEDA | THE QUEEN OF SHEBA REIMAGINES THE LEGENDARY ETHIOPIAN QUEEN THROUGH A CONTEMPORARY FASHION EDITORIAL.

DRAWING FROM THE STORIES OF HER JOURNEY TO MEET KING SOLOMON, THE PROJECT EXPLORES WISDOM, POWER, BEAUTY AND MYSTERY THROUGH A VISUAL LANGUAGE INSPIRED BY AFRICAN ROYALTY, RITUAL AND MYTH.

RATHER THAN ILLUSTRATING THE STORY LITERALLY, THE SERIES APPROACHES MAKEDA AS A SYMBOLIC FIGURE — PART HISTORY, PART LEGEND, PART IMAGINED PRESENCE.

“ENKUAN DES YILNEH” — MAY JOY FIND YOU.

BORDERLINE IS AN ONGOING SHORT FILM PROJECT BORN FROM AN IMAGE ORIGINALLY CREATED FOR KINDOLOGY IN OCTOBER 2023.

THE ORIGINAL IMAGE — A FRAGILE FIGURE SEEN THROUGH FRACTURED GLASS — FELT TOO STRONG TO REMAIN A SINGLE CAMPAIGN FRAME. IN JANUARY 2026, IT WAS REVISITED AND REBUILT AS THE STARTING POINT FOR A NEW VISUAL STUDY IN MOTION, BEAUTY AND EMOTIONAL FRAGILITY.

THE PROJECT EXPLORES THE POSSIBILITY OF TRANSFORMING DIFFICULT INNER STATES INTO IMAGES OF DELICACY AND BEAUTY, AND FORMS PART OF A BROADER ONGOING INVESTIGATION INTO MENTAL HEALTH, DEPRESSION, BURNOUT AND THE VISUAL LANGUAGE OF EMOTIONAL EXPERIENCE.

THE THREE TEASERS PRESENTED HERE ARE FRAGMENTS OF A SHORT FILM CURRENTLY IN DEVELOPMENT.